THE SWEET STUFF RUB

Sweet Stuff is our go-to rub when you want big flavor with just the right touch of sweet. This perfectly balanced BBQ rub is crafted to enhance — not overpower — your food, letting the meat (and veggies) be the hero.

It shines on pork ribs, pulled pork, chicken, turkey, fish, and even vegetables, building beautiful color and a crave-worthy bark whether you’re smoking, grilling, or roasting.

Sweet, savory, and ridiculously versatile — this is the rub you’ll reach for when you want crowd-pleasing flavor every single time.